Cookie Policy

Cookies are small text files stored on your device when you visit a website. They can be used for all sorts of things — keeping you logged in, remembering a preference, or tracking your behaviour across sites for advertising. This page tells you exactly which of those this site does, and doesn't, do.

The public pages of this site — the ones anyone can browse without logging in — don't set any cookies at all. There's no analytics, no advertising or retargeting pixels, and no third-party tracking of any kind on the pages you're reading right now.

That also means we don't currently need a cookie consent banner: UK cookie law (PECR) requires consent for non-essential cookies like analytics or advertising, and we don't use any. If that changes in future — for example, if we add analytics to understand how the site is used — we'll add a proper consent banner and update this policy before we do.

The password-protected staff hub (used by Esther to manage clients and the business) and the client portal (used by clients to view their training) each use a small number of strictly necessary cookies. These don't need your consent under PECR because the site can't function without them — they exist purely to keep you securely signed in, not to track you.

Booking a free consultation takes you to our Microsoft Bookings calendar, hosted on Microsoft's own domain. Once you're there, Microsoft's own cookies and privacy practices apply — not ours. The same goes for any other external link on this site (for example, a link to our Facebook page). We're not responsible for what those third-party sites do with cookies, and we'd encourage you to check their own policies if you're unsure.

Because the essential cookies described above are required for the hub and portal to work, there's nothing to opt out of on our own site — if you'd rather not have them set, simply don't log in to the hub or portal (the public pages, as covered above, never set a cookie regardless).

You can also control or delete cookies at any time through your browser's own settings — most browsers let you view, block, or remove cookies on a per-site basis. Your browser's help menu will have the specifics, since it varies by browser.

We'll update this page whenever what the site actually does changes — for example, if analytics or a consent banner is ever added. The date at the top shows when it was last reviewed against the live site.

Questions about cookies, or about how we use personal information more generally, are welcome by email at esther.fair@eternal-fitness.co.uk or by phone on (+44) 07517 658128.